| Industry |
CTR |
CPC |
CPM |
Amount Spent |
Impressions |
| Apparel & Footwear |
2.06% |
$0.38 |
$5.99 |
$3,520.30 |
459.01K |
| Automotive |
|
$0.39 |
|
$4,046.77 |
251.45K |
| Construction |
|
$0.40 |
|
$1,063.81 |
149.7K |
| Consulting & Professional Services |
1.37% |
$0.59 |
$8.93 |
$1,008.66 |
159.89K |
| eCommerce |
1.75% |
$0.34 |
$5.33 |
$2,685.59 |
376.7K |
| Education |
1.29% |
$0.45 |
$5.31 |
$1,587.33 |
261.461K |
| Food |
0.96% |
$0.18 |
$2.60 |
$915.13 |
379.91K |
| Health Care |
0.73% |
$0.75 |
$5.78 |
$573.64 |
111.23K |
| Health & Wellness |
1.66% |
$0.66 |
$5.73 |
$2,829.25 |
153.28K |
| IT & Software |
0.92% |
$0.85 |
$8.96 |
$1,687.12 |
229.83K |
| Manufacturing |
1.37% |
$0.22 |
$2.40 |
$1,166.79 |
298.25K |
| Real Estate |
1.19% |
$0.32 |
|
$3,606.91 |
|
| SaaS |
1.12% |
$0.55 |
$8.26 |
$1,522.30 |
230.5K |
| Technology |
0.93% |
$0.58 |
$9.89 |
$1,931.29 |
232.09K |
| Travel & Leisure |
|
$0.28 |
|
$822.00 |
381.16K |
Source: https://databox.com/fb-ads-benchmarks-by-industry
Facebook ads benchmark for traffic campaigns by industry
| Business Category |
Avg. click-through rate |
Avg. cost per click |
| Animals & Pets |
1.63% |
$0.76 |
| Apparel / Fashion & Jewelry |
1.13% |
$1.11 |
| Arts & Entertainment |
2.55% |
$0.44 |
| Attorneys & Legal Services |
0.99% |
$1.15 |
| Automotive — For Sale |
1.18% |
$0.70 |
| Automotive — Repair, Service & Parts |
0.99% |
$0.99 |
| Beauty & Personal Care |
1.34% |
$0.88 |
| Business Services |
1.37% |
$0.84 |
| Career & Employment |
1.31% |
$0.70 |
| Dentists & Dental Services |
0.81% |
$1.27 |
| Education & Instruction |
1.20% |
$0.79 |
| Finance & Insurance |
0.88% |
$1.11 |
| Furniture |
1.15% |
$1.19 |
| Health & Fitness |
1.68% |
$0.90 |
| Home & Home Improvement |
1.23% |
$0.95 |
| Industrial & Commercial |
1.03% |
$0.80 |
| Personal Services |
1.28% |
$0.87 |
| Physicians & Surgeons |
1.02% |
$1.08 |
| Real Estate |
2.45% |
$0.65 |
| Restaurants & Food |
2.29% |
$0.52 |
| Shopping, Collectibles & Gifts |
1.82% |
$0.65 |
| Sports & Recreation |
1.30% |
$0.77 |
| Travel |
2.06% |
$0.43 |
Facebook ads benchmark for lead generation campaigns by industry
| Business Category |
Avg. click-through rate |
Avg. cost per click |
Avg. conversion rate |
Avg. cost per lead |
| Arts & Entertainment |
3.70% |
$0.87 |
9.77% |
$13.46 |
| Attorneys & Legal Services |
1.79% |
$5.42 |
5.92% |
$78.26 |
| Automotive — Repair, Service & Parts |
1.38% |
$2.86 |
5.35% |
$58.56 |
| Beauty & Personal Care |
2.46% |
$2.16 |
4.61% |
$52.46 |
| Business Services |
2.70% |
$1.73 |
7.57% |
$22.65 |
| Career & Employment |
2.37% |
$1.34 |
7.02% |
$18.17 |
| Dentists & Dental Services |
1.80% |
$3.82 |
11.34% |
$29.08 |
| Education & Instruction |
2.44% |
$1.80 |
8.05% |
$27.94 |
| Finance & Insurance |
1.98% |
$2.94 |
5.62% |
$30.88 |
| Furniture |
2.55% |
$1.58 |
7.29% |
$29.08 |
| Health & Fitness |
1.66% |
$3.60 |
5.76% |
$60.95 |
| Home & Home Improvement |
1.80% |
$2.08 |
8.90% |
$20.49 |
| Industrial & Commercial |
1.50% |
$2.69 |
10.13% |
$37.71 |
| Personal Services (Weddings, Cleaners, etc.) |
2.72% |
$1.88 |
8.76% |
$19.49 |
| Physicians & Surgeons |
3.17% |
$3.63 |
4.99% |
$60.95 |
| Real Estate |
3.69% |
$1.22 |
9.58% |
$12.43 |
| Restaurants & Food |
1.85% |
$2.61 |
5.63% |
$45.15 |
| Sports & Recreation |
3.29% |
$1.11 |
8.24% |
$15.33 |
| Travel |
6.62% |
$0.96 |
3.95% |
$26.05 |
Source: https://www.wordstream.com/blog/ws/2023/11/28/facebook-ads-benchmarks
